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Watercooler
A gathering of ideas
August 1, 2018

Leveraging Karma to improve sales

My Dad was a salesperson, bless his soul. He sold large construction compaction equipment for a major company across North America. He was a charismatic guy, quick with a story, all in all a good salesman….

April 10, 2018

‘Why’ stories matter

For more than 6 minutes and 30 seconds, high-school shooting survivor Emma Gonzalez held the attention of around 800,000 people in Washington, DC – and millions around the world – at the ‘March For Our Lives’…

October 20, 2017

A ‘head down’ world: Marking the 10-year anniversary of the iPhone

Unless you’ve been living in a cave for the past 10 years, you’ve probably noticed that if you go for a walk outside and take the time to look around, people have their attention focused in…

October 10, 2017

What the band KISS can teach us about branding

If you asked a room full of people to name the top 10 rock & roll bands of all time, chances are that KISS would probably not make the list. Ask those same people to name…

October 3, 2017

Do you have a brand fire drill?

A random moment in time. Very often, it can define a brand’s integrity in the mind of the customer – far beyond all the calculated marketing and branding efforts you have carefully laid out on your…