Safety Evolution

Industry: SaaS

Market: Canada

Most businesses struggle with the complexity of developing and implementing a safety manual and program for their employees or they struggle with migrating their labor-intensive paper-based program to a more efficient, automated and transparent Safety Management System. Safety Evolution addresses these time-consuming tasks so operators can focus on running the business and generating revenue with a cost effective, simple and intuitive software platform.


  • Consult on business and marketing strategy
  • Audit and report on current website
  • Implement Google Analytics for website
  • Interview existing customers
  • Create messaging story
  • Develop positioning line and email signature
  • Create sales experience index
  • Audit social media presence
  • Design MailChimp HTML emails
  • Recommend CRM based on company’s needs
  • Refine marketing strategy


DOMINION worked with our team to build a simple and effective message for our website. DOMINION used current customers and market research to craft a compelling story to guide our customers in the buying process.  We could not be happier with the work and product delivered.

David Brennan – Co-Founder

At some point, all new or early-stage companies require capital, whether it is to get off the ground or to fund expansion to the next level. How you raise this capital is the single most important decision you can make for your company.
Lead generation. Two words that are usually said with a sense of urgency. When clients come to us for a lead generation program, they’re usually motivated by external pressures that have exposed an underlying sales issue.
A good brand lives in all aspects of an organization: from design to manufacturing, from sales and marketing to customer service. A good brand inspires trust, both inside and outside the organization.
Tradition tells you that you should have a formal business plan – an intricate roadmap that lays out your journey for the next 3-5 years, the timeframe in which most investors want to recover their investment and start seeing a return.