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Safety Evolution

Industry: SaaS

Market: Canada

Most businesses struggle with the complexity of developing and implementing a safety manual and program for their employees or they struggle with migrating their labor-intensive paper-based program to a more efficient, automated and transparent Safety Management System. Safety Evolution addresses these time-consuming tasks so operators can focus on running the business and generating revenue with a cost effective, simple and intuitive software platform.

Execution

  • Consult on business and marketing strategy
  • Audit and report on current website
  • Implement Google Analytics for website
  • Interview existing customers
  • Create messaging story
  • Develop positioning line and email signature
  • Create sales experience index
  • Audit social media presence
  • Design MailChimp HTML emails
  • Recommend CRM based on company’s needs
  • Refine marketing strategy

Testimonial

DOMINION worked with our team to build a simple and effective message for our website. DOMINION used current customers and market research to craft a compelling story to guide our customers in the buying process.  We could not be happier with the work and product delivered.

David Brennan – Co-Founder

DESIGN FOR IMPACT: PORTFOLIO
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REVENUE & LEAD GENERATION
Lead generation. Two words that are usually said with a sense of urgency. When clients come to us for a lead generation program, they’re usually motivated by external pressures that have exposed an underlying sales issue.
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