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Peerless Engineering
Product Introduction

Industry: Engineering

Market: Western Canada

Peerless Engineering is a well-established firm known for providing innovative motion control solutions to a wide variety of industries since 1947. After more than half a century of focusing on motion control, with product lines such as hydraulics, pneumatic and vacuum components, the company had the opportunity to expand into aluminum modular building kits. This was a strategic diversification as a major market, Alberta, was experiencing a severe downturn because of depressed oil prices.

Peerless required an original marketing approach with entirely different messaging to engage new customers who were not familiar with the company’s legacy.

Execution

  • Formed marketing strategy with Peerless executive team
  • Created marketing materials specific to new product line
  • Sourced new potential customer verticals
  • Conducted lead generation program to those verticals

Testimonial

DOMINION was a pleasure to work with. They were extremely thorough in their research on the product and its various applications. We were approaching some very sophisticated companies who do not have time to waste with people who do not know their stuff. DOMINION’s messaging and communication was right on target and was handled very professionally. Their executives were very accessible, and they took a genuine personal interest in our success.

Don Newson, Sales Manager

SECURING CAPITAL
At some point, all new or early-stage companies require capital, whether it is to get off the ground or to fund expansion to the next level. How you raise this capital is the single most important decision you can make for your company.
REVENUE & LEAD GENERATION
Lead generation. Two words that are usually said with a sense of urgency. When clients come to us for a lead generation program, they’re usually motivated by external pressures that have exposed an underlying sales issue.
BRANDING, GRAPHIC & WEB DESIGN
A good brand lives in all aspects of an organization: from design to manufacturing, from sales and marketing to customer service. A good brand inspires trust, both inside and outside the organization.
BUSINESS PLANS & MARKETING ANALYSIS
Tradition tells you that you should have a formal business plan – an intricate roadmap that lays out your journey for the next 3-5 years, the timeframe in which most investors want to recover their investment and start seeing a return.