Canadian Blood Services

Industry: Healthcare

Market: Nationwide (Canada)

Canadian Blood Services (CBS) manages the national supply of blood, blood products and stem cells, and related services for all the provinces and territories (excluding Quebec). Their national scope, infrastructure and governance make them unique in the Canadian healthcare landscape, and they rely heavily on donor awareness and activation programs to achieve their mandate of maintaining an adequate blood supply for the nation.

DOMINION was tasked with leveraging our knowledge of the activation industry to help construct the scope of the RFP and increase the variety and quality of the respondents.


  • Have strategic meeting with CBS executive team
  • Make RFP recommendations for the National Blood Donor Activation Campaign
  • Assist in constructing RFP components
  • Identify potential providers in designated markets
  • Contact identified providers
  • Prepare RFP brief
  • Vet and administer responses
  • Recommend reporting program for ease of CBS administration
  • Provide weekly progress reports to CBS
  • Provide input and recommendations on finalists and report to CBS
  • Final recommendation report


The DOMINION executive team jumped right in, beginning with a high-level strategic consultation with CBS senior management. Throughout our process they provided industry insights and guidance, produced high level documentation, and proved to be a valuable partner. They were always very responsive and transparent. Ultimately, we are excited with the results of the RFP and look forward to the activation program benefiting from new approaches and a higher level of professionalism from the winning bidder.

I would not hesitate to recommend DOMINION for any marketing initiative whether it is fundraising, or a brand reload. Their experience and talent were appreciated by Canadian Blood Services.

Lynn van der Linde, Associate Director, Marketing and Donor Experience

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