A lone protester faces off against the tanks during the student protests in Tiananmen Square, China, on June 5, 1989. Though little is known about him, he became an international symbol for the fight for freedom and democracy.
When it comes to marketing, you have limited time to capture the audience’s attention. If you’re marketing via the web, you might have as little as 8 seconds.
When it comes to marketing initiatives you have a limited moment in time in which to capture the reader’s attention.
Powerful marketing starts with a persuasive message. But it also needs compelling copy, eye-catching visuals and consistent design to translate that message into a captivating story. Regardless of whether you want to develop an impactful brand, raise capital, drive more sales, or create an outstanding business plan, you need to do one thing: deliver a message that builds trust and authenticity, and guides the reader towards the desired action.
At some point, all new or early-stage companies require capital, whether it is to get off the ground or to fund expansion to the next level. How you raise this capital is the single most important decision you can make for your company.
Lead generation. Two words that are usually said with a sense of urgency. When clients come to us for a lead generation program, they’re usually motivated by external pressures that have exposed an underlying sales issue.
Tradition tells you that you should have a formal business plan – an intricate roadmap that lays out your journey for the next 3-5 years, the timeframe in which most investors want to recover their investment and start seeing a return.