Lead generation. Two words that are usually said with a sense of urgency. When clients come to us for a lead generation program, they’re usually motivated by external pressures that have exposed an underlying sales issue – and management has decided the best course of action is to reach outside the organization.

Spectacular achievement is always preceded by unspectacular preparation.

– Robert H. Schuler –

This is a prudent decision. Organizations of all sizes are increasingly realizing that when it comes to specific disciplines, it’s virtually impossible to have all the necessary expertise under one roof.

That’s why we partnered with the best in the business: Lead Generators International®. We chose Lead Generators International® because their approach to lead generation strategy mirrors our own in terms of how we walk clients through the branding and identity process.

Lead Generators International® takes a holistic approach to lead generation by building an architecture around the customer journey that follows the process from ‘stranger’ through to ‘promoter’. Each program is tailored to the client’s specific needs and circumstances. No two campaigns are the same.

The lead generators roadmap – Follow the customer journey

Regardless of the program you have in mind, Lead Generators International® has the experience and resources to build a campaign that achieves your objectives with a quantifiable ROI, using a platform that is sustainable and measurable.

They have been generating high-quality B2B lead programs for 30+ years, and are skilled at deploying the right tools to drive the desired behaviours throughout the customer journey.

The LGI toolkit is customized to each program and includes:

• Pressure test of all the customer contact points for ease of navigation and efficacy
• Proven strategies that achieve outcomes legally and responsibly
• Multiple channels, including telephone, email, fax (yes, fax is still relevant for certain verticals), web, and social media
• Digital measurement to ensure your KPIs are regularly tracked and measured
• A relentless focus on maintaining the client’s brand integrity.

Forget everything you thought you knew about lead generation

When it comes to reputation, no other industry has shot itself in the foot more than the lead generation industry. When you say “lead generation”, there’s a reasonable chance that people will picture boiler rooms in countries staffed with underpaid workers. Unfortunately this is often still the case, so you need to be very careful when choosing a company to represent your brand in the marketplace.

It takes twenty years to build a reputation, and five minutes to destroy it.

– Warren Buffett –

Successful lead generation is both an art and a science. It requires commitment. Lead Generators International® is a marketing firm, first and foremost; the telephone, emails, analytics and social media are just the tools they use. Each campaign is carefully considered, delivered by highly trained professionals, and measured throughout. This attention to detail costs more of course, but this is your brand we’re talking about.