About Us

What is the meaning behind our name?

Merriam-Webster Dictionary defines ‘dominion’ as supreme authority. Over the 25+ years we’ve been in business, this has been our guiding principle and positioning for our own brand. DOMINION are the go-to experts and the supreme authority on all things sales, marketing, and graphics related.

What was the thought process behind the DOMINION logo design?

The DOMINION logo is the letter ‘D’, formed from four triangles.

DOMINION started more than 25+ years ago by excelling at branding and graphic design services. To reflect our roots, the triangles of the DOMINION logo use four colours that underpin graphic design: red, green, blue, and yellow. Just as these basic colours can be mixed to create a masterpiece, our services can be combined to take your business beyond what you thought possible.

If you can tell me who your heroes are, I can tell you how you’re going to turn out. It’s really important to have the right heroes.

– Warren Buffett –

We couldn’t agree more. Normally this portion of the site is dedicated to the resumes of management personnel, extolling the virtues of what they have done. We think it’s more revealing to tell you who we admire, then you can decide if that’s in line with your values.

We’re storytellers, and we’re constantly trying to improve our craft. We read voraciously, study management philosophies, and look outside the traditional management disciplines to other inspirational areas. We believe in constant improvement and sharing; knowledge was never meant to be hoarded. We shamelessly steal on a regular basis from the best minds of our time.

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Warren Buffett

The de facto standard for capitalism, while living an honorable life and giving generously to others.

JK Rowling

From living on welfare to becoming one of the world’s richest women, all while keeping herself grounded.

His Holiness the Dalai Lama

A consistent voice of reason, maintaining positivity and a sense of humour in a world gone mad.

Bruce Lee

“Be like water, my friend.” Be a force, or be flexible, depending on the circumstances.

Inspirational reading

Berkshire Hathaway Letters to Shareholders – Warren Buffett

Reading Buffett’s annual letters to shareholders of this small textile company is like getting an MBA while sitting on your grandfather’s knee.

The Seven-Day Weekend – Ricardo Semler

A totally disruptive view on corporate structure and function. DOMINION’s approach to operating and interacting with our clients is founded on this perspective.

Great by Choice – Jim Collins

Further insights from one of the most prolific management writers of our time.

Recent reading

Stealing Fire – Steven Kotler, Jamie Wheal

How Silicon Valley, Navy SEALS, and maverick scientists are revolutionizing the way we live and work.

The Subtle Art of Not Giving a F*ck – Mark Manson

A counterintuitive approach to living a good life. You need to understand different points of view in order to have a balanced approach to life and business.

The Obstacle is the Way – Ryan Holiday

Turn trials into triumphs by drawing inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience.

Classic biographies

Elon Musk

The Da Vinci of our time, he has demonstrated the courage of his convictions in trying to make a better world. It is not lost on us that one of Musk’s heroes is Nikola Tesla.

Anything by Walter Isaacson

An amazing author who chronicles an incredible variety of high achievers – such as Benjamin Franklin: An American Life, Steve Jobs, and Einstein: His Life and Universe.

Long Walk to Freedom – Nelson Mandela

The living embodiment of Calvin Coolidge’s thoughts on persistence: “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”

Great movies


One of the most powerful stories of how one man can change an entire nation. Superbly acted by Ben Kingsley (in a role he was born to play), and told through the astute eyes of Sir Richard Attenborough.

As Albert Einstein said, “Generations to come, it may well be, will scarce believe that such a man as this one, ever, in flesh and blood walked upon this Earth.”

The Princess Bride

Hands down one of the cleverest movies of all time. Wonderfully written, with impeccable casting. As you wish.

Pulp Fiction – Quentin Tarantino

Pure genius.

Stop Making Sense – Talking Heads

Best music video production, ever!

Favorite athletes

Roger Federer

Arguably the best tennis player of all time, but also a classy guy who plays a classic game. The benchmark for personal brand management.

Terry Fox

An inspirational runner who not only overcame disability, but also launched an annual charity event that’s now the world’s largest one-day fundraiser for cancer research.

Rick & Dick Hoyt – father/son Ironman triathletes

The power of a father’s love for his son helped them both reach world-class heights. See their story at:


Stephen Curry

One of the most humble superstars on the planet, who lets his incredible skills do all the talking.

Jaromir Jagr

The perfect example of how work ethic and dedication to fitness can extend a stellar career.

Favorite musicians

John Lee Hooker

The son of a sharecropper who defined a generation of blues by constantly re-inventing himself and his collaborations.

Any of the below:

Carlos Santana, Eric Clapton, Mark Knopfler, BB King, Bonnie Raitt, Steely Dan

For good measure:

Bono, Jon Bon Jovi, AC/DC

Favorite leadership authors

Simon Sinek – Start with ‘Why’

Best video on messaging – ever!


Favorite bloggers

Joe Rogan

James Altucher

A showcase of innovative design solutions, from sleek corporate branding to captivating user interfaces. Our diverse projects reflect a seamless blend of creativity, precision, and strategic thinking. Envision the impact our work can have on your brand.
Lead generation. Two words that are usually said with a sense of urgency. When clients come to us for a lead generation program, they’re usually motivated by external pressures that have exposed an underlying sales issue.
A good brand lives in all aspects of an organization: from design to manufacturing, from sales and marketing to customer service. A good brand inspires trust, both inside and outside the organization.
Tradition tells you that you should have a formal business plan – an intricate roadmap that lays out your journey for the next 3-5 years, the timeframe in which most investors want to recover their investment and start seeing a return.