At some point, all new or early-stage companies require capital, whether it is to get off the ground or to fund expansion to the next level. How you raise this capital is the single most important decision you can make for your company.

Lead generation. Two words that are usually said with a sense of urgency. When clients come to us for a lead generation program, they’re usually motivated by external pressures that have exposed an underlying sales issue.

A good brand lives in all aspects of an organization: from design to manufacturing, from sales and marketing to customer service. A good brand inspires trust, both inside and outside the organization.

Tradition tells you that you should have a formal business plan – an intricate roadmap that lays out your journey for the next 3-5 years, the timeframe in which most investors want to recover their investment and start seeing a return.